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Why choose localisation when translating marketing content?

When expanding into international markets, brands need to adapt their marketing and communication strategies to suit the countries they wish to target. While it is possible to create entirely new marketing campaigns, this approach requires a lot of effort and resources. Alternatively, brands can translate their original marketing materials using a process known as ‘localisation’. …

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Video game localisation

At Intertranslations, we meet your localisation needs for your video games and software. To coincide with World Video Game Day, which took place on 22 November 2020, we would like to provide an overview of the specific features of this type of localisation.   Localisation has a cultural dimension, which is why we use it in the …

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