Translate Your Trading Platform's Tutorial for International Audiences
April 13, 2022 Specific Translations
The rise of global trading
With rapid globalisation and advancing technology, we have seen immense growth in the ability to share information around the world. It is now possible for people in different countries and time zones to access the same information in seconds. No longer held back by borders and distance, we are all part of the same global network.
With this in mind, we have seen a dramatic increase over the years in the number of people investing in stocks and cryptocurrency. People are leaving traditional jobs to make an income through trading, with many opting for online courses, certificates and tutorials in trading over traditional education. As a result, trading platforms now have a growing need for tutorial content.
Trading for beginners
Although there are many articles and educational videos available, most new crypto traders are not professionally trained and actually learn from their own mistakes. When someone new to trading enters the global market, they typically look to make money using a trading strategy called ‘buy and sell’. This means they buy at a bottom price and later sell at a peak price. While this strategy sounds fairly simple, one of the hardest aspects of trading is being disciplined and not letting your emotions get in the way.
The issue is that new traders often look to make money fast. They want to buy at the absolute lowest price one day and then expect the value to skyrocket the next. This means that when inexperienced traders purchase Bitcoin and it drops in price the next day, they start to panic sell. This is when experienced traders and big companies step in to purchase Bitcoin, raising the price back up. When that happens, new traders start buying again and the cycle repeats itself.
For the trader that decided to panic sell their crypto asset and then repurchased after its value picked back up, they would have made a profit by waiting. That is the cost of being inexperienced and not knowing how to analyse charts in the long term.
Following this experience, beginners will start searching for other strategies. They might come across day traders on social media platforms and decide to try out day trading platforms instead. Others will start evaluating commission fees on different platforms or look for a commission-free way to trade and maximise their gains. Then there are those who will start using futures and leverages, which is a form of betting but for assets. This allows the trader to place different order types, ‘short’ if you think the price will go down and ‘long’ if you think it will go up. Finally, some might even give up altogether and start looking for an online broker.
There are a lot of different strategies and none are perfect. That is why beginners need to learn and create a strategy that works best for them.
Setting up a trading tutorial
Many people now consider trading as a source of income. Those who are just starting out and unsure where to begin will generally turn to the internet to find out more. However, the information they find online can be overwhelming.
As such, it is important for trading platforms to create tutorials. These should be easily accessible and understandable to anyone starting their trading journey, regardless of their experience. This will give them the tools they need to quickly learn the necessary steps and start making a living through trading.
Start by explaining to learners how to open an account and how to use the different functions that your trading platform offers. A useful tutorial will also include a glossary of trading terms needed to grasp the basics of how trades work. The more concise the explanations, the better, as this will appeal to investors of every level including beginners.
When it comes to explaining how trades work, your tutorial should describe all the different approaches available. Mention the different factors to consider when trading, when to sell or buy, any available analysis tools, and any other guidance you can offer. The tutorial should also include information on how to create a wallet for transferring the money you make through trades.
Once your trading tutorial is set up, consider making it accessible to all traders regardless of the language they speak.
Translating your trading tutorial
If your trading platform already has a tutorial available, consider going beyond a simple word for word translation. Instead, the translation should be done in a way that will consider both the language and culture of your target audience’s country. It should also avoid any complicated language, keeping the text clear, direct and easy to understand.
As with all translations, your tutorial must be translated accurately. Any translation errors will cause misunderstandings, which will affect the trader’s ability to maximise their gains and minimise losses. It would be a shame for a trader to lose money or make a mistake simply because the trading tutorial was poorly translated. This experience would also lead to negative reviews for your trading platform, in turn causing other potential users to doubt your credibility.
One way to ensure the accuracy of your translation is to choose the right translator for the job. Many concepts and tools will need translating, including how to set up charts, trading types, analysis tools, assets, and much more. As such, it is important to choose someone who is experienced with trading terminology and also a native speaker of your target language. By choosing an expert in trading, they will be able to make the language easily accessible to professional traders and beginners alike.
It can also be helpful to include a chat feature or FAQs that the trader can consult about questions they have regarding the trading platform. Translating these additional features alongside your tutorial will make traders from around the world feel like they are all getting the same quality of information. You may even want to include translated content about financial news. This will keep the trader fully informed about the current market conditions at home and abroad, so they can make confident decisions when trading.
At the end of the day, you want to make sure you are accurately and thoroughly translating your trading platform’s tutorial content. This will ensure that beginners and experienced traders alike understand your content and have a great trading experience, building trust in your platform.