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Marketing translation: essential for your international expansion

Dominate the market(s) that you target!  Marketing translation is now becoming increasingly popular. And for good reason, as multinationals have set an example by expanding abroad, outsourcing their workforce and entering other markets. But how have these brands, which have dominated the world for decades, been successful in their international growth?   While expanding into foreign …

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Why localise?

Translation is a more complex discipline than you might think. Producing a simple, literal translation (i.e. word for word) is not enough to create consistent content.

3 essential tips for SEO success on your multilingual website

Natural referencing, better known by its English name SEO (Search Engine Optimization), is a complex discipline central to all strategies. All businesses want their website to appear at the top of search engine results pages. This issue becomes even more complicated when needing to combine translation services and SEO optimization.

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