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Why choose localisation when translating marketing content?

Localisation /

When expanding into international markets, brands need to adapt their marketing and communication strategies to suit the countries they wish to target. While it is possible to create entirely new marketing campaigns, this approach requires a lot of effort and resources. Alternatively, brands can translate their original marketing materials using a process known as ‘localisation’. …

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Tapping into Machine Translation

AI in Translation /

Machine translation technology increases productivity and can help you reach a global audience faster than ever before. Here’s how. What is machine translation? Machine translation (MT) is an automated translation produced by specialist computer software. Although it once had a poor reputation, advances in machine learning and language technology mean that MT software is becoming …

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Which translation methods should a company choose for its project?

News & Translation /

Before starting a translation project, it’s important to decide on an overall method. There are several approaches that a translator can take, and each one will produce a different end result. Which method is chosen will usually depend on the text type and how you intend to use your translation, with each method having their …

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Interpreting: essential concepts

Specific Translations /

Interpreting is sometimes difficult to define clearly, and it is often confused with translation, as the differences are admittedly subtle. It is much more commonly used than you might think, and our article will reveal everything you need to know about interpreting. The difference between interpreting and translation   Interpreting is a discipline that is often mistaken …

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Video game localisation

Localisation /

At Intertranslations, we meet your localisation needs for your video games and software. To coincide with World Video Game Day, which took place on 22 November 2020, we would like to provide an overview of the specific features of this type of localisation.   Localisation has a cultural dimension, which is why we use it in the …

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Post-editing & Why Human Intervention Is Essential

Specific Translations /

As machine translation engines have become more advanced, translation costs have significantly decreased with faster results. However, the output is not always perfect which is where post-editing comes into play. What is post-editing?   Post-editing is the process of correcting the content produced by a machine translation, which is when a document is automatically translated using …

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